Omaxe Ludhiana
01
Brief
01 / 03Omaxe, one of India’s best-known real estate developers, created a Ludhiana plaza dedicated to bridal shopping, built for the city’s demand for luxury and convenience.
(Challenge)
- Differentiate the plaza with a unique identity.
- Build awareness for a brand-new shopping concept.
(Approach)
- Video marketing on luxury and convenience.
- Facebook and Instagram campaigns.
- Influencer partnerships and print media outreach.
- Event marketing with bridal designers.
(Results)
- Increase in lead inquiries
- 75%
- Increase in visibility
- 41%
- Increase in engagement
- 82%
- Growth in footfall
- 64%
02
Results
02 / 03Giving a new bridal shopping plaza its own identity in a city that takes weddings seriously.
75%
Increase in lead inquiries
41%
Increase in visibility
82%
Increase in engagement
64%
Growth in footfall
