Casa Homes
01
Brief
01 / 03Casa Homes’ debut project in Ludhiana, Atam Vatika, is built on a rare idea: one flat on every floor, for privacy and luxury. The idea had to cut through one of the city’s most crowded markets.
(Challenge)
- Build brand awareness in Ludhiana’s competitive real estate market.
- Stand apart by owning luxury and privacy.
- Explain Atam Vatika’s unique features to the right buyers.
(Approach)
- One sharp promise, luxury living with one home per floor, carried through every touchpoint.
- Full-page ads and premium advertorials in leading newspapers.
- Billboards and transit ads at strategic locations across the city.
- Concept films on the architecture and the amenities.
- Press releases to regional and national media.
(Results)
- Increase in lead inquiries
- 55%
- Increase in visibility
- 58%
- Increase in engagement
- 75%
- Growth in footfall
- 38%
02
Results
02 / 03Positioning one home per floor as Ludhiana’s most exclusive address, and filling the pipeline in a month.
55%
Increase in lead inquiries
58%
Increase in visibility
75%
Increase in engagement
38%
Growth in footfall
“The ‘One Home Per Floor’ campaign was a hit, giving us 600+ inquiries within the first month.”
