Totebae
01
Brief
01 / 03Totebae is a contemporary fashion brand from Ludhiana with apparel for men, women and kids. The collection was strong, but its online reach stopped at the city limits.
(Challenge)
- The website was not ranking on search engines.
- Reach was limited to the local region.
- Slow pages and a weak mobile experience caused high bounce rates and low conversions.
- There was no structured content marketing plan.
(Approach)
- Keyword research to capture both local and national demand.
- Local SEO for visibility close to home.
- A content strategy built on buyer intent.
- Mobile and technical SEO for faster load times.
- Link building to grow authority and visibility.
(Results)
- Keywords on page one within 3 months
- 222
- Increase in organic traffic in 3 months
- 300%
- Increase in sales
- 100%
- Improvement in domain rating
- 400%
02
Results
02 / 03Taking a Ludhiana apparel brand from local-only to ranking against national marketplaces.
222
Keywords on page one within 3 months
300%
Increase in organic traffic in 3 months
100%
Increase in sales
400%
Improvement in domain rating
“In the first 3 months we were on the top page of search results, outranking Myntra, Amazon and Flipkart. Today we have 410 keywords on page one.”
